Since the slides are not clearly visible in the video they are available here.

Strengths

• Fun
• Good gift
• Secondary application as an indoor weather station
• Community driven
• Open platform that allows modification and use of data

Weaknesses

• Not directly useful
• Annoying
• Concept needs to be explained, people might not understand it
• Need to be robust and have a high quality finish

Opportunities

• First to market
• Retrofittable/portable microclimate monitoring for a number of applications
• Expansion

Threats

• Patents
  
• Could be copied

Taking advantage of available advice and support is crucial to the success of start-up companies. Here is a list of organisations that can help.

Plymouth Advice and Information

Local advice can be very useful, it puts you in contact with a network of people in the region also facing the same regional challenges and using the same local resources. The University of Plymouth has the formation zone and opens the possibility of find people with the necessary advanced skills for different parts of developing the business.

Outset Plymouth
Plymouth City Council
Plymouth Business Constellation
University of Plymouth Formation Zone

National Advice and Information

The basics of business are universal, large national organisations and government websites offer a great deal of useful information.

Shell LiveWIRE
Young Entrepreneur
Gov.uk

Investment groups

Various investment organisations exist to support start-ups, some of them local, both allowing them to support financially and with local contacts.

Southwest Business Finance
Southwest Investment Group
Fredericks Foundation
Creative England

Banks

Barclays
HSBC
Lloyds
NatWest
Santander
RBS

Technical

Arduino Forum

Just a simple letter head to show the minimalist style the company would use.

Just a simple letter head to show the minimalist style the company would use.

I had been thinking about the vague look of the product before the presentation of the original concept back in October. I wanted the device to look distinct and feel tactile.

After considering how the device could be manufactured I concluded that the best way would be to make it in two halves. This would leave a join and there would be no way of avoiding this and leaving a good finish. I looked at other products that have had this challenge and have avoided it by turning it into a design feature.

With this assembly would now be feasible and also open the potential for modular components that can be added. I would attempt to balance the weight of the product using weights inside it to make it heavier and perhaps increase perception of quality. I would aim to produce the device with a high quality finish.

The electronics of the prototype are based on an Arduino, a small simple programmable device popular with electronics hobbyists. Much of this functionality would not be needed in a product and it would be possible to strip out and as Arduino is open source there would be no barriers to using the technology in both legal and technical terms. A bare minimum circuit board would be produced reducing costs.

The device would feature some kind of connectivity, either USB, BlueTooth or Wifi that would enable it to post its status to the internet. This could add a competitive aspect to the device where two or more people would compete to keep their Temperamental happy. With geolocation could provide real-time information on people’s home environments. The resulting data could be anonymised and released publicly for various purposes like visualisations.

I’ve decided to use a rechargeable battery inside the device, this means that the surface can be kept minimalist with only the screen, sensors and power supply socket and potentially a USB socket.

I had been thinking about the vague look of the product before the presentation of the original concept back in October. I wanted the device to look distinct and feel tactile.

After considering how the device could be manufactured I concluded that the best way would be to make it in two halves. This would leave a join and there would be no way of avoiding this and leaving a good finish. I looked at other products that have had this challenge and have avoided it by turning it into a design feature.

With this assembly would now be feasible and also open the potential for modular components that can be added. I would attempt to balance the weight of the product using weights inside it to make it heavier and perhaps increase perception of quality. I would aim to produce the device with a high quality finish.

The electronics of the prototype are based on an Arduino, a small simple programmable device popular with electronics hobbyists. Much of this functionality would not be needed in a product and it would be possible to strip out and as Arduino is open source there would be no barriers to using the technology in both legal and technical terms. A bare minimum circuit board would be produced reducing costs.

The device would feature some kind of connectivity, either USB, BlueTooth or Wifi that would enable it to post its status to the internet. This could add a competitive aspect to the device where two or more people would compete to keep their Temperamental happy. With geolocation could provide real-time information on people’s home environments. The resulting data could be anonymised and released publicly for various purposes like visualisations.

I’ve decided to use a rechargeable battery inside the device, this means that the surface can be kept minimalist with only the screen, sensors and power supply socket and potentially a USB socket.

I thought I would start simple, find a nice font then play around with the typography.

I tried the simple typographic logo in a range of different colours.

In 2003 Wired published this, it looks at the colours used in the logos of ‘the top 100 brands’:

Based on this we can see that blue is used very heavily with red also used heavily with yellow, green and pink barely used. So there seems to be psychological and cultural reasons for brands choosing certain colours. A brand must choose to conform to the patterns and benefit from their associated connotations or choose to try and take advantage of the lack of other brands using a certain colour.

The next stage was to make the logo tell people about the product my product can be summarised as an unhappy…

…robot.

This logo is functional, along with the slogan it should be able to convey the nature of the product. I chose orange as it’s a strong appealing colour which looks good against light and dark backgrounds.

I thought I would start simple, find a nice font then play around with the typography.

I tried the simple typographic logo in a range of different colours.

In 2003 Wired published this, it looks at the colours used in the logos of ‘the top 100 brands’:

Based on this we can see that blue is used very heavily with red also used heavily with yellow, green and pink barely used. So there seems to be psychological and cultural reasons for brands choosing certain colours. A brand must choose to conform to the patterns and benefit from their associated connotations or choose to try and take advantage of the lack of other brands using a certain colour.

The next stage was to make the logo tell people about the product my product can be summarised as an unhappy…

…robot.

This logo is functional, along with the slogan it should be able to convey the nature of the product. I chose orange as it’s a strong appealing colour which looks good against light and dark backgrounds.

• A machine for complaining.
• A toy that hates everything.
• An unhappy robot.
• The Sad Robot
• The Complaining Robot

Temperamental is a small spherical device that senses its environment and then complains about it.

I thought this was a pretty good start, most of the key details about the product are in there including the humour that is important for the product while avoiding going into more technical details. The crucial thing I feel it lacks is referencing the interactive game-play aspect, without this there is only subtle implication that it is a toy.

Temperamental is a small spherical device that senses its environment and then complains about it, only by changing its surroundings you can make it stop.

I felt this could get across the idea of the product across both concisely and effectively.