Strengths

• Fun
• Good gift
• Secondary application as an indoor weather station
• Community driven
• Open platform that allows modification and use of data

Weaknesses

• Not directly useful
• Annoying
• Concept needs to be explained, people might not understand it
• Need to be robust and have a high quality finish

Opportunities

• First to market
• Retrofittable/portable microclimate monitoring for a number of applications
• Expansion

Threats

• Patents
  
• Could be copied