The slogan is an important part of a product’s brand, it lets potential customers know what the product is, what it’s for and can make more sense of the product’s name.
I’ve come up with a few options for slogans here:
- A machine for complaining.
- A toy that hates everything.
- An unhappy robot.
- The Sad Robot
- The Complaining Robot
I will need to do some market research and try out different ideas for the slogan.
My first attempt at writing the single sentence description was as follows:
Temperamental is a small spherical device that senses its environment and then complains about it.
I thought this was a pretty good start, most of the key details about the product are in there including the humour that is important for the product while avoiding going into more technical details. The crucial thing I feel it lacks is referencing the interactive game-play aspect, without this there is only subtle implication that it is a toy.
Temperamental is a small spherical device that senses its environment and then complains about it, only by changing its surroundings you can make it stop.
I felt this could get across the idea of the product across both concisely and effectively.